16 October 2010

Agriculture is funny

Oh, my. Thanks again to flatmate, Andy. Besides the craftiness the advert writers have displayed in reaching a younger crowd of consumers, I just love the image that this dairy advertisement portrays of farmers. Dare I hope that my generation will bring ingenuity in holism for global agriculture? Yes, I dare.



Yeo Valley isn't the only dairy company amusing itself with clever self-promotion. Whilst painting cheeses recently, I imagined the team of MonS affineurs walking together in slow motion towards the video camera, Charlie's Angels-style. Blaring cheese drying fans would glamorously whip back our hairnets and aprons. We'd have in hands our affinage brushes, our pallet film, our straw mats, and Andy wants to roll in a giant wheel of Emmental. Friends and coworkers last night suggested a choreographed dance. And Andy thinks Hervé should make a cameo appearance at the end with a very serious wink right before cheese-filled rolling racks from both sides cross in front of the big boss and end the scene. It would be brilliant.

But on a much more serious note, a friend of mine sent me this clip documenting the threat goats pose in America:

The Colbert ReportMon - Thurs 11:30pm / 10:30c
People Destroying America- Goats Steal Landscaping Jobs
www.colbertnation.com
Colbert Report Full Episodes2010 ElectionMarch to Keep Fear Alive

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